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Immersive Visualization

Virtual Reality (VR) and Augmented Reality (AR) in AEC have come a long way in the past few years. Come to the VR/AR demonstrations booth to see how peers and partners are finding value using this evolving technology to communicate information. There you can see, firsthand, how many different firms are utilizing VR and AR in different stages of the design process. Talk to the people responsible for generating content in their firms, and discuss how this could inform your own practice. 

We will have over 10 companies showing off demos, in 4 hour shifts, so come back often to hear different perspectives, and talk to new experts.

Special thanks to Jeffrey Jacobson and the Boston area firms for organizing and contributing to the exhibit.


Participants and Their Projects


Arrowstreet will showcase their approach to design through data, focusing on how users engage their space. The approach was developed to understand the differences and similarities in perception between each user and designer. Understanding this data will help highlight the importance of features during the design process and build on the understanding of user engagement. 


In today’s day and age, information is king. If a picture is worth a thousand words, then a virtual tour is worth a million. Funded by the Seed Fund for Innovation, and winner of the 2017 Hampshire Major League Hacking Competition, our company strives to bring progress visualizations to the multiple parties involved in a construction project. We aim to involve construction company’s client from the week to week process at the convenience of their office. 


Join CBT in exploring immersive visualization in creative ways, AR/VR across multiple scales from Urban down to the things you feel and touch. Not only can AR/VR make future cities and spaces more believable—it can make them better. If before, the path to design was indicated by a handheld compass, one might consider VR/AR our GPS—helping avoid wrong turns throughout the design process. We are taking it beyond visualizing our designs into collaboration, analysis and responding to strategic client needs such as marketing/sales and donor presentations.  


At Consigli, virtual reality is an established tool in our toolbox that helps our clients understand their projects at greater levels of detail than ever before and subsequently, make better-informed decisions more quickly with confidence.  Consigli will be highlighting projects where its virtual reality mock-ups have helped clients ‘’experience” their projects before construction is complete.  In addition, for those interested in gaining deeper insights into specific construction details on a project site, Consigli will share project case studies where it’s Construction Virtual Reality mock-ups and immersive building systems coordination models have provided clients with a “walk-through” of the building to view and confirm design and construction details down to items such as, pipe and duct routing, valve placements and building envelope details. 


The Elumenati GeoDome Architectural Design Suite provides an ideal combination of immersion and compact design. Providing the user with a field of view of 180° x 90° it very closely mimics the natural human visual field and is large enough that a group of 5–10 can simultaneously experience the environment. Our OmniFocus projection fills the Panorama with high resolution imagery from a single source overhead. As of today, any immersive 360° VR content is readily displayed in the GeoDome using Eluemanti’s Worldviewer software. Most relevant to the architectural community is the A360 cloud rendering for Revit which creates fully rendered 360° images of any Revit model. At the ABX Conference, the Elumenati is expecting to debut a plug-in for Revit that allows real time immersive visualization of the active Revit model as well as showcase some onsite firms 360° models. 


The Carver project used Enscape and VR (Oculus Rift) as a way to visualize the design and documentation phase. The new 112,000 sf school will replace two separate academic buildings and house 850 students in grades PK–5. To maintain a small school feel and support the community’s educational philosophy which keeps grade levels clustered together, the new “E-shaped” building houses grades PK–2 on the first floor and grades 3–5 on the second floor. A vibrant central circulation spine connects the entire school community and contains a learning commons with support areas, story nooks, gathering areas, project areas, and public core spaces. 


Looper is utilizing UAS (drones) in the AEC space for surveying, inspections, mapping, and aerial photography and videography. Using photogrammetry and LIDAR, 3D models are generated from the aerial data and can be viewed in virtual and augmented reality and also 3D printed. These emerging technologies are becoming a useful tool for visualization and communication throughout the building process. 


We demonstrate a new tool for early-stage programming studies that re-imagines the old-school, hands on method of working with foam blocks and brings this into the 21st century. New VR environments provide freedom of motion and intuitive controls that can be used to manipulate virtual foam blocks and even sketch in 3D space while focusing on the what and why instead of the how. This brings the simplicity of physical manipulation but takes advantage of the digital tools’ more sophisticated abilities to automatically calculate metrics, dynamically change representations, alter level of detail, or put ourselves into the model at a human scale. 

Shepley Bulfinch

Shepley Bulfinch will be featuring several fully rendered interactive models, including the Alfred R Goldstein Library at Ringling College of Art and Design. The Ringling model was built so clients could experience the space without having to travel to Sarasota Florida where the project opened in 2016. All of our models feature design options, alternate materials and pop up features that describe design and sustainability features of the projects. 


The K-12 Design Experience (K-12DE) was conceived as an idea that was developed for ABX 2017. As SMMA's second year at the expo, we wanted to build something that would live on past the event that could be a public facing experience that showcased our technological innovation & educational design expertise.

The "K-12DE" takes an analog 2D orthographic process and adapts it to a new media, virtual reality. The experience allows the user to understand SMMA's educational design proficiency in three dimensions. The application allows the user to perceive the scale of the build environment which interacts with the operator by providing elements of interest that enhances educational design knowledge.

VHB Engineering

VHB will be highlighting several projects where VR has been used to better communicate design intent and explore design alternatives on transportation and land development projects.  These projects highlight how with the use of VR/AR we can engage project teams on large scale projects to make more informed decisions on all parts of design from aesthetic choices to design decisions like traffic control routes.

Visual Vocal

Visual Vocal is a cloud-based VR communication format focused on accelerating decision-making for complex construction & architecture projects.  The V|V system leverages mobile Virtual Reality (using a lightweight plastic attachment on your phone) to show stakeholders key trade-offs from CAD/BIM output and/or jobsite captures, including detailed markup and annotation.  This workflow can power realtime meetings (local or remote), as well as distributed messaging for later viewing.  They’ve had some high-profile deployments on very large projects worldwide in recent months.  You can learn more and see Visual Vocal in action at  


Windover Construction’s VDC created a Construction site Safety VR training for our employees. Workers were able to step into a virtual construction site and had to identify safety violations on a jobsite in an immersive experience using our Oculus Rifts.